Basics Life is a leading Indian brand of fashion clothing and accessories for men. Covering over 200 different styles of clothing and with three in house brands for various men’s clothing items; Basics Life is one of the most widely used brands of clothing in India. It is also one of the select few brands that specialize in men’s clothing.
Basics Life was founded in 1990 in Chennai. Basics Life started out as a local brand aimed at providing budget clothing options to men in Chennai and surround areas. It must be noted that prior to 1992, India was a strictly state regulated market and hence there was no question of foreign companies investing or selling their clothing in Indian market.
This situation drove brands like Basics Life further up in popularity as they were the only few brands that Indian men could go to for their fashion needs. Since then, as their website says, Basics Life has addressed the fashion needs of over 5 million buyers. Basics Life believes in simplicity and minimalist fashion. This is reflected in the range of clothing that is available under their three in house brands Basics 029, Pro Base and Genesis. As of today, Basics Life has over 90 exclusive retail points of sale scattered across India, mainly in metro cities. The brand Basics Life is also featured in many online clothing websites like Flipkart, Jabong and Amazon, helping them reach a deeper pool of population. While buying any Basics Life products, just apply Basics Life coupons made available by Chameleonjohn.com to get hold of amazing deals and offers.
Casuals are marketed by Basics Life under their brand Basics 029. These include a wide range of shirts, t-shirts, jeans, denims, casual trousers, polos, sporting accessories, footwear, track pants, shorts, briefs and inner wear, gym wear, bags, cargos, muscle tees, knitted shorts, belts, eyewear and outerwear.
Formals are the most popular category at Basics Life. These are manufactured and marketed under the brand Genesis. These include formal shirts in stripes, checkers, solid and dual colour varieties. The choice of fabric includes cotton, linen and wool. Basics Life also stocks formal trousers and pants in a variety of colours and styles like pin stripes, solid, checkers and faded.
Sold in the category youth wear is the brand Pro Base by Basics Life. This mainly features inner wear for men including boxer shorts, briefs, trunks, jockstraps, vests, undershirts and night wear.
Basics Life is a leading brand for men’s clothing in India because they have been excellent with their customer service. As most customers would readily acknowledge, it’s very easy with Basics Life to return, exchange or get refunds for a product that seems off the mark in terms of size or style. Basics Life has been around for 25 years now and to celebrate this, Chameleonjohn.com brings you the latest Basics Life coupon listings to make your shopping a little easier on your pocket.