It’s often said that if you are entrepreneur with a hot new start-up at your hand, the only thing that has the highest potential to put your business in a downward spiral is the loss of spirit. Many promising entrepreneurs have suffered this fate but the ones who rose through it have emerged successful beyond measures. Take Kate Maloney of Costume Craze for example. Kate, along with her brother Matthew launched a software company named Static Advantage in 2000. As we all know, 2000 was the biggest year of some introspection for software industries and internet as a whole. The company founded by the brother – sister duo was primarily a sales machine for a new software that Matthew (a software engineer himself) had written. This software, named eponymously Static Advantage, was aimed at helping businesses rank higher in Google searches, bringing in more revenue for them. To prove a case at hand and convince their clients that their software really works, Maloney duo launched a pseudo-store that sold Star Wars merchandise and monk robes.
While they couldn’t really make it big with the software, as most people remained sceptical after the dotcom bubble burst, Matthew and Kate decided to take an entirely unexpected step ahead and move into a totally different business of retailing costumes. This was basically an observation as they found that their software did yield some good Google coverage and their merchandise, which they bought from local stores themselves, started making them profit. This was the inception of Costume Craze. Today, Costume Craze is the first choice for costumes for thousands of people across the country and some overseas too. For those of you looking for these funky, cool and mostly funny costumes, you can save as much as 40% on bulk orders with an appropriate Costume Craze coupon code displayed on our website Chameleonjohn.com!
At Costume Craze, you can get pretty much any quirky costume you want. Right from toddlers, costumes for every age group are present. These include Marvel and DC costumes, Disney costumes, traditional Halloween costumes, animal costumes and many more. In fact, Costume Craze has costumes for your beloved pets, too!
In the financial year 2014-15, Costume Craze had total sales of roughly $15 million, a landmark figures for start-ups. The most remarkable thing is that Costume Craze hasn’t really had a helping hand from angel investors and equity funds, like most start-ups do. Everything they have achieved has been through re-investments and sometimes, no payments to self. If you are intrigued with the story of the Maloneys, you have to visit Costume Craze website to see how enchanting the world of costumes can be. And if you are going to shop, Chameleonjohn.com will be more than happy to help you get steep discounts and sweet deals with a Costume Craze coupon collection to make your Halloween a memorable one!