dELiAs is the stylized form of Delia’s Inc, which was founded as a direct marketing and retail company to promote two lifestyle brands, targeting girls and women aging 13-19.
The retail lifestyle company had huge reputation among college teens because it promoted stylish yet affordable clothing and accessories for college girls. It was the leading retailer in the US, selling teenage clothing and accessories for girls.
Two Yale university students established the company in 1993. Alloy Inc has acquired it for $50 million in 2003. With striking annual catalog and internet promotion, the company accumulated retail sales of $300 million.
Reports say that the company had a database of 20 million customers!! Means, 30%-40% of US citizens were patrons of Delia’s! However, in 2005, Alloy turned off the company, announcing that the Securities and Exchange Commission declared the Post-effective amendment to the registration statement of the company on Form S-1.
HRSH Acquisitions LLC has later acquired Alloy Inc in 2013 and is marketed as Alloy Apparel. After many acquisitions, the company has now going to launch its online store to promote a wide variety of clothing and accessories for teenage girls.
New range at dELiAs!
You are going to perplex yourself with the collection of women’s wear at dELiAs! Find a vibrant collection of sleepwear, outerwear, swimwear and also great lifestyle tips for teenage girls. Amazing news is that you can get these items at cheap cost using dELiAs coupons.
You can find seamlessly fitting jeans, wonderful graphic tees, elegant party wear, killer accessories, and more at the racks of dELiAs. Give yourself a pretty or preppy look while remaining cool on the trend of the day! dELiAs let you embrace a fun and fashion spirit during your school days!
Visit the Delias online retail shop and curate the most trendy clothing and accessories of the season. Inspire yourself with a unique dress style on your own way.
Buy Delias products at cheap price
Yes, you can buy trendy and stylish Delias products without wandering at your local shops – just sit before your computer and visit the company’s online retail shop and see what it has to offer in that day! A few latest arrivals include the following:
Save with our offers!
Delias promo codes are great ways to save a good amount of money when you shop your favorite Delias products. Find the most reputed source that sell Delias codes and use the link to buy your desired items. Using Delias codes will save your hard-earned money while allowing you to stay stylish and trendy.