This Italian clothing brand had its start in 1978 and it was founded by President of the OTB Group, Renzo Rosso. Rosso worked for a clothing manufacturer named Moltex and he loaned cash from his father to buy over 40% of the company share. Rosso linked his fascination for all things American to the establishment of Diesel as he came from a village that had American influences from an army bae nearby. He then began selling denim and with the influence he had, Rosso began experimenting with designs.
The distressed jeans were then introduced into the product selection and that played a strong role in his stairway to stardom. Rosso didn’t only know how to make jeans; he understood the marketing aspects of the product as well. Rosso acknowledged that the customers are smart enough to buy what they like and not what an ad tells them. Thus, Diesel has remained to be a successful brand after all those years!
Products of Diesel
Use the provided discount coupons and explore the Diesel website’s selection of denim wear. The variety of cuts available includes skinny, boot cut, tapered, straight cut, flare cut and many more. You can also shop based on the available collections and be updated with the latest that Diesel has to offer. Diesel also offers apparel such as t-shirts and also bags that are able to withstand heavy weights. If its shoes you’re looking for, Diesel will definitely not disappoint. Shop for military-inspired boots, leather sneakers that appeal to the street souls or try out Diesel’s practical but dangerous-looking heels.
Diesel has also expanded to provide innerwear as well as beachwear for both male and females. Use a Diesel coupons and try for yourself the comfort that’s provided when you slip into one of Diesel’s intimates. Diesel also offers optical wear that’s stylish and holds a certain Diesel style to them, all yours for a cheaper price when you use the right online deal. Now that you have a breakdown of what Diesel is about, feel free to redeem a Diesel promo code and head on over to their website for a shopping spree!