Alacer Corp. was founded in 1972 and focused only on vitamin C, because it was one of the vitamins that is good for you, but you need to consume it in big doses to feel the difference. They wanted to create something complemented by minerals and B vitamins to give the best results. This led the company to collaborate with many well-known experts in the field, including extensive consultation with Nobel laureate Linus Pauling.
In its beginning, this organization was one of the first ones offering something like that to the customers. They wanted to create products for distribution in the evolving health that would be natural. Many natural products distributors and retailers supported this product and the idea behind it.
In 1978, organization introduced Emergen C to the market. Emergen C was a powdered vitamin supplement drink mix. It was easily mixed with water, fizzy and tasted like regular lemonade. However, this drink featured 1,000 mg of vitamin C, B vitamins and electrolytes. This became Alacer’s signature formulation which was well received by both retailers and customers.
Right now, Emergen C is sold in drugstores, supermarkets and many other stores. The supply, just like the demand is growing constantly. Now Alacer sells more than 10 flavors of the original Emergen C, few different flavors for the kids and many other specialty formulas.
Alacer is one of those companies that care about giving back to the community. A big portion of money collected through sales is donated to charities and researches who work with dealing with breast cancer. This organization also was the first corporate sponsor of Operation Gratitude that sent care packages to U.S. troops in Iraq and Afghanistan.
Alacer is an organization that not only offers healthy and a way fun to improve your health, but that also sets a great example for other organizations. This company cares not only about its customers, but about the whole community too.