The latest wave to hit the fashion and cosmetics industry has, a bit strangely, not been from an established big player like L’Oreal or Dove. It has been from a relative smaller, all American start-up that aims to put a new life in the hair of their customers.
Traditionally, the market for hair products has been dominated by a handful of companies, who have, in some ways, made peace with each other by sorting out various regions to decrease competition. In the lens of economics, that’s a big no-no but everything is fair in war, as the old adage goes. This new brand – eSalon- though is all set to change these this order, if early results and response from people was any indication.
What is eSalon?
eSalon is a start-up based in Marina Del Rey, California. The company was founded by a handful of graduate from in and around California. If you have any knowledge of how hair colors are selected and applied presently, you would know that there aren’t nearly enough choices for everyone’s personality. The traditional remedy for this has been to mix and mash different colors in different proportions until the desired effect is achieved. This is usually done at a local salon, more often than not in the hands of an inexperienced stylist. The result? You guessed it. Despair, disappointments and in the worst cases embarrassment and regret are just a few shades of emotions that go through customer’s mind at grave moments like these.
eSalon hopes to end this. They provide custom made hair colors for users, making sure that everyone gets the color that they want, not the ones that are available in the market.
How do they do it?
Firstly, it must be understood that eSalon, as the name would suggest, is an all-online company. It has no retail outlets because they don’t stock colors. Only when you visit their website, fill in the questionnaire, take photo and video tests and confirm that you are satisfied with the color shade, your color goes up for mixing. After a few industrial processes of mixing and packaging, you receive your hair color at your doorstep. This usually takes around one full week, and eSalon are trying to bring it down to 4 days.
Some of the things that you need to fill out when you are ordering a custom hair color include your current hair color, your preferred color description, past hair treatments, hair texture, hair nature and hair density. Using this information, eSalon prepares just the color you want. Currently over one million different combinations of colors are available for grabs!
Now, you can use this amazing service from eSalon at discounted rates using eSalon promo code that we have displayed on our website Chameleonjohn.com!
eSalon makes sure that the color you receive is chemical free, doesn’t affect hair adversely and is skin friendly. Thus, you can don this new color confidently. Just make sure that you have used your exclusive eSalon coupon from our website.