Everyday Minerals was founded by Carina Menzies in Austin, Texas. Carina had previously worked at a few major cosmetic companies, and had learnt all about how they worked. This experience and the realisation that these major companies would never offer the very natural products that she and many others wanted led her to create Everyday Minerals.
Everyday Minerals have a simple philosophy, of making every product as natural as possible. All products are handmade in Austin, using 100% vegan, cruelty free and sustainable materials.
Why Everyday Minerals?
Grassroots Outreach – Everyday Minerals feel strongly about supporting charities. Anybody with a cause that reflects the passions and ideals of Everyday Minerals can get in touch via their website, filling out a few details to see if Everyday Minerals can support their event, fundraiser or charity. Everyday Minerals will donate products to use as a door prize, or as part of a raffle. They have already supported causes from women’s shelters to rainforest protection projects. They are always looking for their next cause to help.
Newbies Section – Everyday Minerals help new customers to choose their perfect products in the ‘newbie’ section. New customers choose a picture that most resembles their own colouring. This leads them through to a full make-up tutorial, which specifies exactly which products they should use to complement their complexion and how to use them properly. When trying products customers should remember that an Everyday Minerals promo code will save them money off their order.
EM Blog - The Everyday Minerals website is easy to use and nice to look out. It has a glossy magazine style, which is complimented by the EM Blog section. This blog page covers all sorts of topics, and helps to make customers identify with the brand, and the people behind it.
What can I get from Everyday Minerals?
The website sub-divides Everyday Minerals products into specific categories;
There is also a selection of brushes and kits to suit all sorts of techniques and styles.
Everyday Minerals provides natural, 100% vegan cosmetics in a variety of shades and textures, so there will be something to suit every complexion. If you would like to try their wonderful products, then make sure to look for an Everyday Minerals coupon so that you can enjoy great discounts off your order.