Jack Wills is a leading brand of typically British goods. Established in 1999 in Salcombe, Devon, Jack Wills started out as a brand that typifies British culture through the products it sold. The initial demographic that was targeted by Jack Wills was university going youth and adults. The idea behind Jack Wills’ business was to provide authentic British clothing, apparel and accessories to young people at affordable rates. The lack of authentically British brands in the market meant that Jack Wills had a good share of market to tap into and they did exactly did. Providing quality products that were made with materials available exclusively in the UK, Jack Wills managed to establish a reputation as an exemplary English brand.
Jack Wills was founded by Peter Williams and Rob Shaw. The initial design of products and accessories was done by the founder duo themselves and struck a good chord with local Salcombe crowd. The company was founded with a £30,000 loan from a bank and some borrowed money from family and friends. Peter and Rob were, at a point, forced to move out of their houses and had to resort to living in the shop, day and night. The perseverance paid off though, as soon they managed to make themselves a known and popular name in Salcombe and the whole of Devon.
The main idea behind the success of Jack Wills is their ability to remain in sync with the university going youth of the nation. There are no other brands that cater to university students specifically and that seems to have helped the progress of Jack Wills through the ranks. Jack Wills managed to develop a line of clothing and accessories that would connect to the students in such a way that the university life – a very enjoyable part of every student’s life- is cherished in a way that wasn’t possible before. This connection with the youth is what’s unique about the Britishness of Jack Wills products. If you are a university student in the UK, you can surely find something of interest at Jack Wills. On top of that, you can get exclusive discounts on your shopping at Jack Wills using the latest Jack Wills promo code displayed on our website Chameleonjohn.com!
Presently there are over 50 Jack Wills stores in the UK, three stores in Ireland and five international outlets in Hong Kong and Singapore. Apart from these, there are over one dozen stores in the United States, mainly at airport lounges and three more stores being speculated to open in New York City.
Jack Wills stores apparels for men and women. They also make regular appearances at high-profile fashion events including London Fashion Week. You can get instant cashback and discounts on Jack Wills orders using the special Jack Wills coupon catalogue published by Chameleonjohn.com.