Kogan is the single largest web-only marketplace in Australia.
Kogan operates as an online-only marketplace through their website Kogan.com. Like hundreds of other start-ups, Kogan was started by a man with a dream in his basement. Ruslan Kogan, an amateur computer geek and an internet savvy student, decided to use his knowledge of web developing to create a business from scratch. His first idea was to offer products manufactured and assembled in cheaper markets like Hong Kong and China to the Australian public through bulk orders and bagging the profits along the way.
The first ever product listed by Kogan were widescreen LCD TVs with WiFi connectivity. These kind were available in Australian market at only high end stored and at very high prices. So, Kogan decided to offer these gadgets through his website to the consumers in local markets. The endeavour seemed to be successful as more and more people not only began visiting his website, but also placing orders. With more than 1000 orders in his first sixth months, Kogan had an idea that he had an expandable business at his hands.
So, in 2007, Kogan established their own assembly and shipping center in Hong Kong. This was to be the turning point in Kogan’s history so far, as the cost of shipping and assembling was cut down by more than 60% due to their dedicated shipping center. As extensive advertising and marketing campaigns through social media helped Kogan gain popularity, Kogan began establishing itself as a leading electronics retailer in Australia, competing against the likes of Tesco and BestBuy.
In 2010, Kogan established their UK leg at Kogan.co.uk. The growth of Kogan has been nothing short of phenomenal. With relatively modest turnover of just under A$3 million in their third year 2009, Kogan is today estimated to be worth over A$400 million. An average annual growth of over 250% registered by Kogan is the highest in any online marketplace in the world.
Kogan has a wide variety of televisions in all screen sizes and features. In fact, televisions were the first product sold by Kogan and so, you can always get a nice deal on television sets here. Moreover, with the help exclusive Kogan promo code brought about by Chameleonjohn.com, you can get discounts on every TV you order from Kogan.com!
Computers and Laptops
All major brands of computers and laptop units along with compatible accessories are available at Kogan.
Apart from these two major categories, Kogan has a range of smartphones, tablets, cameras, electronic storage devices, computer peripherals and just about every gadget you can think of. To get great discounts on your shopping at Kogan, you just have to use the latest Kogan coupon presented by Chameleonjohn.com.