For many people, when they hear the word Lacoste, an instant visualization of an iconic green crocodile with red jaws is common. This crocodile, the brand logo, has become synonymous with quality high end clothing, apparel, home décor and sportswear produced by French company Lacoste.
Foundation
Rene Lacoste, an accomplished tennis player from France, was the founder of this iconic clothing brand. Lacoste was a tennis star during his peak years, winning as many as seven singles grand slam titles – a record in those years. His was the game of a workhorse rather than an artist and he could stretch his physical stamina to the extremes, should the situations demand that from him. This particular trait, of not giving up and pushing oneself to the hilt, was responsible for Lacoste to acquire the nickname of crocodile. Lacoste, after retirement, turned a shrewd businessman as well, founding Lacoste among many other companies. Fittingly, he decided to turn his nickname into the brand imagery and logo, a decision that keeps him alive in the memory of his fans and millions of Lacoste users across the globe.
The first product designer and produced at Lacoste was quite obviously a tennis shirt. This shirt, designed by Rene Lacoste himself, saw the iconic crocodile logo printed on a shirt for the first time and was popularized through televised coverage of tennis matches. During the latter years, Lacoste started producing more varieties of clothing, surpassing their original range of swimwear, sportswear and active wear. This included polo shirts, t-shirts, shorts, socks, hats and outerwear. The company became a globally renowned brand in early 1960s and since then has been a top fashion brand for apparel all over the world.
Products
At Lacoste, a vast range of apparels in almost every variety for men, women and kids is available to select from. While you shop at Lacoste web store, you can get exclusive discounts by using the latest Lacoste coupon selection displayed on our website Chameleonjohn.com!
For men
The iconic Lacoste t-shirts and polo shirts are available in all color and size ranges at Lacoste web store. Along with these, jackets, cardigans, hoodies, trousers, jeans, shorts, swim wear, active wear, gym wear and sportswear is made available at Lacoste. Footwear at Lacoste included sneakers, floaters, flip flops, regular shoes, sports shoes and track shoes. Other accessories like bags, hats, fragrances and eye wear are also available. You can get express offers on all these products, and more by using the special Lacoste promo code provided by Chameleonjohn.com.
For women
For women, Lacoste offers t-shirts, pants, jeans, inner wear, active wear, sportswear and gym wear. Accessories like eye wear, fragrances and footwear are available, as well.