Among the few eminent Japanese retail companies, MUJI is probably the most well-known among foreign countries and especially in the United States.
MUJI is one of the largest retail spaces and online shopping stores in Japan, and in the world. What the word ‘MUJI’ means has always been a matter of contention among Japanese translators and interpreters, but it is generally agreed upon that MUJI conveys the unique policy of the company to be a no-brand brand. This may not make sense in the world of cutthroat corporate culture and heavy budget branding campaigns, but MUJI have made a mark with their innovative policies of giving a brand a miss and rather providing better services at cheaper rates to Japanese consumers.
MUJI was founded in the early 80s with a view to provide westernized products and services to Japanese citizens. The initial stress of the company was on regular household items and consumer goods such as stationery, cosmetics, household appliances and grocery. However, as the company made its footing firmer, more areas of products and services have been explored. At one stage, MUJI even dealt with automobiles and spare parts. That service has since been discontinues because of its intensive resource requirements.
MUJI has a few specialty areas that have been very popular with the public. Some of these include MUJI café, MUJI restaurants, MUJI hotels, MUJI household appliances, MUJI campsite and flower dispensation and such. Since 2006, MUJI has also delved into design and real estate markets, launching a series of highly stylised yet minimalist MUJI houses and MUJI villas. If you ever encounter a MUJI store and want to take a look at how Japanese stores operate, you can go on a MUJI shopping spree and yet save a huge sum of cash by applying the latest MUJI promo code that is made available by Chameleonjohn.com!
What makes MUJI so popular?
The biggest contribution to the popularity of MUJI is the fact they spend very little money of conventional advertising or marketing campaigns. To date, MUJI hasn’t aired one single TV commercial. The popularity however is mainly attributed to the word of mouth from the thousands of satisfied customers. MUJI isn’t about one or many brands. It’s all about maintaining the quality of products and services while keeping in mind the fact that the prices are kept reasonable. Highly priced products that don’t sell over two months are instantly replaced for similar quality products with much lesser price. MUJI always makes sure that the economy of scale benefits the consumer class as well.
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