New Era Coupons

Extra 25% Off Sitewide on Sign Up

Save 25% off trendiest hats by becoming a member of New Era Club.
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Up to 91% Off Kids' Clearance

Save up to 91% during an ongoing kids' hats clearance.
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Up to 80% Off Women's Headwear

Save up to 80% off certain hats in the Women's section at
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Free Shipping

Get free shipping when ordering latest fashion caps for $99 or more from
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More Info About the Store

New Era is a noted head-gear and headwear manufacturing, distributing and retailing company. To get your hands on official caps of any baseball team at lowered prices, just use the special New Era coupon made available by


New Era was founded – like so many other companies – by an immigrant with no means and a bright idea. Ehrhardt Koch, an immigrant for Germany to the United States in the early years of the twentieth century, founded New Era in Buffalo, New York. Initially, New Era was a mere clothing retailer, housing local brands for public in and around Buffalo. Koch had previously worked as a cap designer at the famous John Miller Cap Company for over fifteen straight years. He realized that his skills at cap designing, along with his new company’s infrastructure, could help him go a long way. Thus, New Era started delving into the famed cap business, and within no time became a specialty cap manufacturer.

The company name was changed from New Era Clothing to New Era Cap Co. in 1922. The company soon started mass-producing Gatsby-styled famous caps in astonishing quantities of over 55,000 caps per year. The demand for New York Gatsby caps were at an all-time high then, earning New Era valuable customer base in rural and Middle America. This was to be the beginning of what would become a journey that would include hundreds of families directly or indirectly along the way.

New Era is a family business and family has been an important theme throughout the history of New Era. In 1932, Harold Koch, the lone son on Ehrhardt Koch decided to join the forces at New Era and his new vision brought New Era the biggest glory. Harold was quick to notice that the demand for fashionably caps was fading due to recession and there needed to be something more of substance than style, something that would help people connect with a bigger goal.

That’s when he decided to shift to baseball caps. Baseball was growing in popularity as a medium of distraction from everyday troubles during recession and noticing this New Era were quick to capture on the same. Their first professional contract was made with Cleveland Indian in 1934. New Era became the official home and away cap manufacturer and retailer of many local, suburban, minor league and college baseball teams in the next five years. The arrival of world war saw everything change in America – except the popularity of New Era. 1940 was the year when a new product, elastically backed up baseball caps for better fitting were introduced by New Era.

Since then, New Era has been an official cap partner for every Major and Minor League baseball team in the country. If you want to buy the caps of your favorite baseball team, you can get the most authentic and official one at New Era – at discounted prices using the latest New Era promo code.

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Coupons & Codes Updated Today
April 21st
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New Era is a name synonymous with quality headwear. New Era is an official cap partner of over 50 notable baseball teams in the United States. You can get all New Era products, including the caps of your favorite teams, at special prices by using the exclusive New Era coupon catalogue published on Using the New Era promo code, you can get up to 25% off when you become a New Era insider, up to 10% off on custom caps of all teams and free shipping on all orders of $49 or more!