America's Veterinary Discount Plan, Pet Assure, was created after the founder of Pet Assure was denied a major medical claim for his beloved Labrador. He was told by his pet insurance company that, "the disease is inherent to the breed and will not be covered." This provoked his inspiration to create Pet Assure.
Pet Assure has been America’s Veterinary Discount Plan for over 20 years, and currently covers almost 500,000 pets. More than 6,000 companies offer Pet Assure as an employee benefit, many of them Fortune 500 companies.
The mission of Pet Assure is to provide access to affordable, quality veterinary care and to connect veterinarians with pet parents that care about their pets.