Sports Direct is the largest retailer of sports accessories, equipment and goods in the UK. To get the best prices at Sports Direct, you can use the latest Sports Direct promo code catalogue available at Chameleonjohn.com!
Sports Direct is owned and operated by Sports Direct international PLC in the UK. Mike Ashley founded Sports Direct in 1982 as a company that would sell sporting gear, equipment and accessories to general public at wholesale and affordable rates after acquiring them directly from the manufacturers. The dealer nature of the company has significantly altered since then as the company itself engages in the manufacture of a variety of sporting goods.
Sports Direct International PLC is publicly traded at the London Stock Exchange as SPD and boasts revenues over £2.5 billion on an average in the last five years.
History of Sports Direct
Sports Direct was established by Mike Ashley in Maidenhead as a sporting general store. The store – named Mike Ashley Sports – was pretty popular among the localities due to close proximity of clubs, schools and colleges. The name was changed to Sports Direct in 1986 and as many as one dozen locations were operated under this name by Ashley himself, ten years into the growth of Sports Direct.
Since then, the company has gone a long way, acquiring as many as 8 other sporting goods trading companies. It also owns more than five clothing and apparel brands. With more than 50 stores present in the UK, it is also the largest sports-only business in the UK. The most high profile acquisition by Sports Direct so far has been that of Dunlop Slazenger – a sporting equipment manufacturer that operated in cricket, hockey and rugby. The acquisition was reportedly carried out at £40 million in cash and more (undisclosed) in stock.
Being a leading sporting goods and accessories provider, Sports Direct has a vast collection of various products. Using the exclusive Sports Direct coupon collection made available by Chameleonjohn.com, you can benefit from the best of the deals.
At Sports Direct, you can expect to find the best of sporting apparel for men. These include special jerseys for football and hockey as well as track and athletic sports. The base layers clothing for men includes scientifically designed sporting inner wear. Complete kits for cricket are also available. Customised football team kits can be ordered at Sports Direct through a quote.
For women, Sports Direct offers scientifically designed base layers, front layers and other sporting apparel. Also sporting accessories including footwear and protective gear is available.
Accessories available at Sports Direct include head gear, footwear, backpacks, kit bags, boot bags, gloves, gym sacks and other accessories for easy carrying of equipment.