Sports Direct Coupons

Up to 90% Off Clothing

Save up to 90% off a wide selection of items, including men's, ladies' and kids' apparel.
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Get Up To 80% Off Footwear

Get up to 80% off discount when you purchase your wanted footwear at the sale section.
  • 4 People Used Today
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Up to 70% Off Sports Equipment

Enjoy up to 70% off discount on select sports equipment at the sale category.
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Save Up To 80% Kids Sale

Save up to 80% on kids' sale items at
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More Info About the Store

Sports Direct is the largest retailer of sports accessories, equipment and goods in the UK. To get the best prices at Sports Direct, you can use the latest Sports Direct promo code catalogue available at!

Sports Direct is owned and operated by Sports Direct international PLC in the UK. Mike Ashley founded Sports Direct in 1982 as a company that would sell sporting gear, equipment and accessories to general public at wholesale and affordable rates after acquiring them directly from the manufacturers. The dealer nature of the company has significantly altered since then as the company itself engages in the manufacture of a variety of sporting goods.

Sports Direct International PLC is publicly traded at the London Stock Exchange as SPD and boasts revenues over £2.5 billion on an average in the last five years.

History of Sports Direct

Sports Direct was established by Mike Ashley in Maidenhead as a sporting general store. The store – named Mike Ashley Sports – was pretty popular among the localities due to close proximity of clubs, schools and colleges. The name was changed to Sports Direct in 1986 and as many as one dozen locations were operated under this name by Ashley himself, ten years into the growth of Sports Direct.

Since then, the company has gone a long way, acquiring as many as 8 other sporting goods trading companies. It also owns more than five clothing and apparel brands. With more than 50 stores present in the UK, it is also the largest sports-only business in the UK. The most high profile acquisition by Sports Direct so far has been that of Dunlop Slazenger – a sporting equipment manufacturer that operated in cricket, hockey and rugby. The acquisition was reportedly carried out at £40 million in cash and more (undisclosed) in stock.


Being a leading sporting goods and accessories provider, Sports Direct has a vast collection of various products. Using the exclusive Sports Direct coupon collection made available by, you can benefit from the best of the deals.

For men

At Sports Direct, you can expect to find the best of sporting apparel for men. These include special jerseys for football and hockey as well as track and athletic sports. The base layers clothing for men includes scientifically designed sporting inner wear. Complete kits for cricket are also available. Customised football team kits can be ordered at Sports Direct through a quote.

For women

For women, Sports Direct offers scientifically designed base layers, front layers and other sporting apparel. Also sporting accessories including footwear and protective gear is available.


Accessories available at Sports Direct include head gear, footwear, backpacks, kit bags, boot bags, gloves, gym sacks and other accessories for easy carrying of equipment.

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Coupons & Codes Updated Today
July 21st
  • 4 active Sports Direct Coupons & Promo Codes

  • Visitors save an average of $21.05

Sports Direct is the largest sports equipment, gear and accessories dealer in the UK. We, at, are glad to bring the latest Sports Direct promo code catalogue for all our fans in the UK. Here are some sample offers that you can benefit from our exclusive Sports Direct coupon collection: flat 15% off your first order after registration, up to 80% off on select football jerseys, flat 40% on all kit bags, up to 20% off cricket protective gear from Slazenger and many more great offers that will make you shop more and spend less!