In 2003 when young Jessica Herrin started creating jewelry, she probably did not even imagine that it would turn out into an enormous business empire. However as the years passed, the jewelry that was created by her (and the designers of Stella & Dot) became very well acclaimed. Because of the numerous smart business decisions, Stella & Dot is now a multimillion company which products are favored by style magazines, celebrities and TV shows. Throughout the recent years, the Stella & Dot jewelry were spotted on covers of magazines like Lucky, Elle or Glamour. What excludes the jewelry of Stella & Dot from other designers’ works is its orientation to details and unique usage of materials and shapes. However, Stella & Dot became famous not only for its products, but also for their innovative selling techniques. Stella & Dot is known for selling their goods not only at online store, but also at Trunk Shows. Any consultant or stylist of this company can organize its own Trunk Show, thus introducing the jewelry and accessories in a friendly and informal environment. This means that the online shop does not have any retail stores, and brings its products to customers not vice versa.
Stella & Dot Ways of Communicating with Clients:
The company Stella & Dot aims at building a bridge between their beliefs and client’s needs. That is why, it creates a lot of ways for a client to show its needs and styles. On the Stella & Dot online store, you can find a gallery where any client can upload pictures and show how they styled the jewelry that they purchased. This gallery is also a very good source of inspiration for the clients who haven’t yet found their style. The Stella & Dot online store also has a blog, where you can post your articles about style and receive comments about them. The numerous tips and tricks that are provided on this site can also be sent to you via email, so you can access them even more freely. If you need any visual aid, you can also take a look at the library of videos that are uploaded on the Stella & Dot site. So after you have received so much help on styling the products of Stella & Dot, you can purchase them for less of a price if you apply a Stella & Dot promo code before the checkout.