Alloy was founded in 1996 by two former General Electric Co. employees and it was mainly a multimedia marketing services company that focuses on the demographics of 10 to 24. The founders were Matthew Diamond and James Johnson who were at the time, 27 and 28 years old respectively. Diamond and Johnson were aware of statistics noting that the Generation Y will grow to a population of 63.5 million in 2015 and they wanted to cash in on that. Hence these two men tapped into the market by promoting not just through direct mail catalog but also through promotional events and on-campus marketing programs as their marketing medium.
With Alloy, it was their website that was launched first in 1996 followed by the mail-order catalog in 1997. The products sold at Alloy are thought to be trendy, chic and sophisticated regardless whether they are for work or play. Pick out an Alloy promo code today and shop for stylish apparel from a qualified brand!
Products Sold on Alloy
At Alloy, you’ll be greeted by a variety of apparel designs that’s suited to the current trends. Pick out a digital coupon and buy clothing like shorts, skirts, tops, jumpsuits, activewear, and pants that are made to look appealing to the eye and feel comfortable on the body. Choose a free coupon online and shop under the section for denim where you’ll find jeans available in different sizes. You can also choose based on fits available such as flare, bootcut, skinny, high-waist or denim jumpsuits.
Go gaga over dresses as the range available at Alloy is extensive! Shop for plus-size dresses, maxi and midi dresses, solid printed dresses, bodycon dresses or look for ultra-cheap dresses from their under $29.90 category. When in doubt, simply pick out one of their best-sellers and you’ll never go wrong. No girl can have too many swimwear so shop from their current collections like Paradise and Boho. Visit their shoes and accessories sections but first, redeem as many Alloy coupons you’d like so you can save money while you shop with Alloy!