Ernest Jones is a well known jewellery and watch designer brand based in London. For over six decades, Ernest Jones has specialised in upscale jewellery and watches, along with many other accessories.
Ernest Jones was founded in London in 1949. The pertinent time period was that of unrest due to the recently closed out World War II and the market for fashion and designer accessories was virtually nonexistent. In such times was the beginning of Ernest Jones, a realtor of sorts for watches and jewellery. The earlier offerings were arguably well suited to the times – budget imitation gold and diamond jewellery, robust wrist and chained watches, a sparse selection of wedding jewellery and minor accompaniments that go with these. The first location for Ernest Jones was in Oxford Street, London – a hot hub of shopping that was rendered largely defunct through bombing and lack of market activities.
The times did get better though, and in subsequent decades, Ernest Jones developed as a specialist brand of watches and jewellery, meant for festive occasions and expensive gifts. What Ernest Jones did was also to bring fashion into public glare. The art of fashion and the need for it was enjoyed and felt by the aristocracy till early 1950s. With the decline of aristocratic families, fashion suddenly became a part of the national fabric, meaning that everyone wanted to don something that was fashionable and in sync with the vogue.
This played in favour of Ernest Jones, popularising them as the only store in London where you could get expensive diamonds alongside affordable gold plated jewellery. This scheme of inclusion seems to be going strongly even today.
Presently, Ernest Jones has over 175 locations scattered all across the UK. Even the far away provincial towns and secluded suburbs can get their doses of classic jewellery and watches through a nearby Ernest Jones location. The specialty of Ernest Jones today is their remarkable prowess in diamond jewellery and a vast range of designer watches. Some of the upscale locations also carry third party high-end brands like Armani and Ralph Lauren.
Ernest Jones is the place to go if you are looking for authentic and high quality jewellery selections under one roof. With brands like Armani, Gucci, Tresor Paris, Swarovski, Fossil and many others making their cases, you get to choose between the world’s finest fashion jewellery brands.
With their bespoke home collection diamonds and half diamond jewellery as well as lone diamonds, you can get the best of diamonds available in the UK at Ernest Jones. To save further on your diamond vigils at Ernest Jones, you can apply the Ernest Jones promo code provided by Chameleonjohn.com!
Another treat at Ernest Jones stores is their collection of watches. From top brands like Emporio Armani and Suisse to more affordable brands, everything can be browsed in Ernest Jones stores. With their highly skilled and experienced watchmakers to guide you through the shopping process, you can’t really go wrong. You can also use Ernest Jones promo codes to get special discounts on watches at Ernest Jones.