Havaianas is an globally popular brand of easy going and casual flip flop sandals that are primarily used at beaches, homes and other places that don’t normally require or expect a footwear code. You can now buy Havaianas in many designs at discounted prices when you apply the exclusive Havaianas coupon from the collection brought to you by Chameleonjohn.com!
More about Havaianas as a brand
Havaianas is a concept of combined and multiple points of origin. Havaianas is the word that is used to describe people or things from Hawaii – or anything of Hawaiian origin, for that matter – in Portuguese. The concept of Havaianas was first devised by a Scottish designer and footwear manufacturer named Robert Fraser. His idea was to create the simplest pair of flip flop sandals that would not require a lot of material but yet would provide a casual appearance and extreme comfort to their users. With this idea in mind, Fraser created the first design for Havaianas. He called them Havaianas because they resembled the traditional Hawaiian footwear that was made from ox hide. He also sourced ideas from traditional Japanese footwear named zoli. The iconic sole pattern that most Havaianas feature today comes directly as an inspiration from traditional Japanese zoli designs.
Popularity and global outreach
Fraser, on account of his migration from Scotland to Brazil, decided to manufacture Havaianas in Brazil itself. The initial designs for Havaianas featured a variety of colours on the outsoles and the straps while the insoles were typically coloured in contrasting fashion. The Havaianas were an instant hit in Brazil as their casual outlook was an attraction to the youth. The low prices helped the popularity and reach of Havaianas grow, as well. In a matter of years, most Brazilians started using Havaianas at homes and as casual accompaniments. Today, the brand Havaianas is owned by a Brazilian footwear company named Alpargatas.
A new trend that was started out in Brazil saw Havaianas users dismantling the straps to assemble them again with the outsole turned upwards. This created a new look Havaianas with a sort of monochromatic outlook that was more attractive. Noting this trend, Havaianas were manufactured in 8 basic coloured designs in 1994. These designs were called Havaianas Top and are still in widespread use in South America – and the rest of the world.
Since 2000, Havaianas has licences its trademarked design to a number of footwear manufacturers around the world, allowing them to produce and sell Havaianas in their region of operation with many new styles. This saw a great deal of profit boost for Havaianas as a brand.
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