Merrell is an American specialty footwear company that operates through its headquarters in Rockford, Michigan.
History of Merrell
Merrell was founded by Randy Merrell, along with his three colleagues and business partners, in 1981. The foundation of Merrell was laid in Waitsfield, Vermont. The aim at the foundation of Merrell was to tap the market for sporting shoes – especially hiking shoes.
Like many other businesses, the idea for Merrell came to the founder through his own love for hiking. Randy Merrell is an accomplished hiker himself, and he realized the need for quality hiking shoes that the hikers can rely on through rough usage and rugged terrains.
That was when he decided to found Merrell. Randy Merrell was, at that time, at work developing a high performance pair of shoes for men. These pairs were supposed to be customisable in every aspect and were expected to sell at very high prices – upwards of $500 a pair. When the idea of hiking shoes came to Merrell, he decided to put his idea for custom shoes aside and he aimed to design a pair of high performance hiking shoes that would not cost so much as his other project. This was to be the turning point in the development of Merrell as a brand.
Within 3 years of its inception, Merrell received a high volume of orders, especially from the sporting gear manufacturers and retailers on the eastern coast of the United States. After selling 25000 pairs of shoes, Merrell decided to hand his stake in the company over to private equity funds and he returned to pursue his other interests. Merrell, as a brand, however has grown exceptionally well since then and during the fiscal year 2014-15, Merrell clocked $400 million turnover.
Merrell is now a fully owned subsidiary of Wolverine World Wide, a footwear manufacturer based in Michigan. To buy the extremely well designer Merrell shoes to pursue you hiking interests, we advise you to go through the latest Merrell coupon collection available on our website Chameleonjohn.com and save a good deal of cash on all orders.
Why choose Merrell
Any physical activity, potentially, can be a cause of accidents. Hiking – even more so because of its inherent dangerous nature. That’s why, it’s always a good idea to choose your gear wisely. When it comes to hiking shoes, there’ no safer or better alternative than Merrell. Merrell produces some of the best hiking shoes with great grips that let you follow your hiking interests safely. What’s more, with the help Chameleonjohn.com and the exclusive Merrell promo code, you can get all of Merrell products at heavily discounted prices – just for you!