Hugo Boss is a German brand of high end fashion apparels and accessories.
Hugo Boss, today, is one of the most recognisable brands of apparel and accessories across the world. But the origins of Hugo Boss as a brand lie in the hard work and dedication from its founder.
Hugo Boss was born in a farming family in 1885. He had an inclination towards designing from an early age and he started out his small fashion brand in the town of Metzingen. The fallout of Germany after first World War ultimately forced Hugo Boss to go bankrupt – like thousands of businesses at that time in 1925. He, however, negotiated with his creditors and collected enough funds to start all over again. A small shop with half a dozen sewing machines and as many assistants, Hugo Boss started out a brand new design label – this time bearing his own name.
This turned out to be a great success for Hugo Boss as during the mid-war years, he managed to establish a brand identity in Germany and in Eastern Europe.
Hugo Boss Today
Today, Hugo Boss is one of the world’s leading fashion designer brands for both men and women. With annual turnover surpassing $2 billion mark for 5 years in a row, Hugo Boss has been consistently in the Fortune 1000 companies for over a decade. It has prime assets like building, stocks and copyrights that run well over $1 billion. Operating on its own in over 40 countries, and through franchises in 30 more, it has an active customer base of over 2 million. If you are a proud Hugo Boss user, you will be glad to use the latest Hugo Boss promo code for your next orders, as you will be getting some right-out-of-the-hat exclusive deals.
Branding and styles
At Hugo Boss, the two primary brands include eponymous Hugo range and Boss range.
Boss Black is the most popular and most widespread range at Hugo Boss. It has a large variety of designer clothing for men and women. The original Boss Black label was for men only till 2000. However, in 2000, Boss Black was expanded to include designer clothing for women, as well.
The latest of all Hugo Boss labels, Boss Selection is aimed at high end men’s suiting in classic London style family suiting.
Boss Orange is aimed at casual style lovers and includes mostly denim based outerwear and jeans.
Hugo aims to keep the German connection alive with some high-European styled men’s and women’s clothing.
Along with these, Hugo Boss is popular for fragrances and eye wear. To get some pretty heavy discounts on your shopping forays at Hugo Boss, you can use the most exclusive Hugo Boss coupon collection brought to you by Chameleonjohn.com!