Quirky, just like the name, is a quirky business that caters to all the quirky ideas that its users may have. Basically, Quirky is a platform that allows some kind of market and industry exposure to people who have an idea logged in their heads or who have a working prototype with feasible follow up options.
Founded in 2009 in New York City by Benjamin Kaufman – a serial inventor and entrepreneur himself – Quirky was quick to get some exposure through a series feature articles in leading media outlets. It wasn’t too long since its inception that Quirky received a capital injection from various investors in individual and group capacities. In the year 2010, Quirky was able to raise a total capital of $6 million.
The progress of Quirky in the following two years has been nothing short of astonishing. In 2013, Quirky managed to raise close to $80 million in venture capital. It has also been features in Forbes, Time and the Atlantic magazines. Quirky has had a TV show of their own, as well. You can get exclusive access to Quirky coupon catalogue at Chameleonjohn.com!
What Quirky exactly does
It wouldn’t be too difficult for people to understand the business model of Quirky if they are familiar with the idea of crowdfunding.
What Quirky does is it allows the people with idea – often people who happen to have little to no industry ties or contacts – to share their vision with the people. There are over 1.5 million members in the Quirky community today. So, any idea that any inventor proposes or promotes automatically reaches this large an audience. It’s then more likely that this idea will find interested investors among these 1.5 million people. They may be industry experts, hard-core investors or simply curious people like us. If they find an idea worth listening to, looking at or following up with, then they are more likely to invest in that idea.
What happens after?
Once an invention gets the target investment value in money, the investor is then awarded the money through their Quirky account. The investors can then keep track of the progress of the invention’s progress and their investments.
Ultimately, as the invention takes off and reaches financial profitability, the investor will not only get their money back, they will also reap the rewards of vision and good investment!
Quirky has so far managed to launch over 150 products to financial success. The every growing community base is definitely a healthy sign. Quirky promo code collection can be accessed at Chameleonjohn.com.