Sanuk is truly an innovative brand. Operating through its dedicated website and some sparse retail collaborations, Sanuk has managed to establish and satisfy a large number of people through their regularly updated quirky collection of shoes, flip flops, slip ons and other footwear.
How it started?
The roots of every innovations lie in the passion of the innovator. That cannot hold truer to any other company than Sanuk. The founder of the company, an innovative designer named Jeff Kelley, is well-known for this penchant for quirkiness, strangeness and unfamiliarity elements in all of his designs. Not many people would know about this but the roots of Sanuk lie in this very quest for quirkiness. Kelley first managed to create something that was both quirky and of use in July, 1997 when he designed a pair of sandals from car tire inner tubes and carpets. This was – even though short lived – the sort of inspiration that an innovator like Kelley needed and thus, Sanuk was founded in late 1997.
Today, after the completion of 18 years in the business, Sanuk has certainly grown into a well-known brand, but it hasn’t matured, for maturing would put an end to all the fun that Sanuk guarantees its fans. We, at Chameleonjohn.com, are thrilled to introduce the exclusive Sanuk coupon code catalogue to help you save on Sanuk orders!
Product design ideology
The product design ideology at Sanuk is very plain and simple. The very first aspect that a design has to take into consideration is the utility value and the ability to serve the function it’s designed for. Users of Sanuk footwear would agree with the fact that all of Sanuk products stand to this test quite well. They are easy to put on, not hard on heels, easy to walk with at speed, don’t bite the back of your heels and very durable, as well.
The next aspect that Sanuk designers take into account is the style and funk quotient. This is where Sanuk sets itself apart from hundreds of other footwear brands. Sanuk footwear are easily recognisable. They carry that element of surprise and element of strangeness that Kelley had in mind when he designed the very first Sanuk sandals out of inner tubes.
Most people that use Sanuk footwear keep returning for more because the catalogue at Sanuk is updated every week. There are always new designs pouring in and it’s even better because most of these designs are customisable to the core.
To sum it up, Sanuk is a great innovative brands that deserves all the love it gets from the users. If you are a Sanuk fan, be sure to check out the latest Sanuk coupon collection on our website Chameleonjohn.com!