Venere (operating at vener.com) is a great example of how to break through in a crowded and competitive market scenario. Venere is an online marketplace of tours and holidays that allows users to find the perfect holiday destinations and make all the bookings in advance at one place – all at affordable rates. You can further save on bookings made with Venere simply by using the latest Venere coupon code available at Chameleonjohn.com!
The reason why Venere stands out from the rest of the hotel, flight and tour booking companies that operate online (there are quite a few!) is that it has managed to make a mark despite the competition. You wouldn’t see too many entrepreneurial break-outs from a country like Italy, barring those in the fashion industry. That’s why Venere is an honourable mention in that list. Owned and operated by parent company Venere Net, Venere was founded in 1995 with an aim to create and all Italian platform for tourists and travellers to engage in.
The beginning of what’s to come
It wasn’t too long ago that e-commerce was a mere idea and a fantasy for entrepreneurs. Today, we use e-commerce every day, for everything from pens to printers and from vegetables to pizzas. However, the very fact that Venere managed to build a strong and sturdy website model of e-commerce that’s adopted by most hotel and travel search engines today is a testament to their vision and their capabilities.
Within no time, in 1995, Venere started generating buzz and a few hotels in Rome and Florence were contracted to be listed on their website. First bookings arrived soon and the success after a few months ensured that this was a feasible idea. So, when you use a hotel booking agency or an app next time, you should keep in mind that it was Venere who conceived and implemented this strategy very first time!
Venere and Italian tourism
The contribution of Venere to the re-birth of tourism in Italy cannot be overstated. Due to the ease of booking hotels in cities like Florence, Venice and Rome, many international travellers started using Venere to book in advance and at lower prices.
This gave just the kind of boos that Italian tourism sector needed to reappear on the global tourism map.
Growth of Venere in later years has been gradual and consistent rather than swift and eventful. Venere managed to establish firm footing in countries like the UK, the US and France in the next 15 years. Venere is now owned in full by Expedia Inc.
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