Skagen is a popular American brand of watches.
Founded in New York, Skagen has moved its HQ all over the United States. Currently, it operates as a wholly owned subsidiary of Fossil – a multinational brand of luxury watches and lifestyle products. You can locate the latest Skagen coupon collection on our website Chameleonjohn.com.
Presently, the company operates from Richardson, TX under the management of Fossil as Skagen Designs Ltd. The idea behind the watches offered here is to allow the people of the United States – as well as from other international markets – to buy the classic Danish styles watches and timepieces. It also has headquarters in Hong Kong and Japan. Another corporate and retail head was recently opened by the company in Denmark.
The major market for the company has traditionally been the upper middle and wealthy class in the United States. In the past decade, several attempts have been made to create a strong retail presence in the Middle East – especially in duty free and import friendly cities such as Abu Dhabi, Dubai, Sharjah and Qatar. In addition, the company has managed to create firm following in EU – especially the eastern countries. The already established market share in oriental countries like Japan, China, Thailand, Malaysia and Singapore has also been bolstered in the past decade.
The foundation of Skagen was laid almost 25 years ago, in 1989. The founders – Henrik Jorst and his wife Charlotte Jorst – were first generation immigrants from Denmark to the US. Having settled in the US for over three years, they decided to create a company that would have a Danish style at heart but would target the American market. This was also put as an extension to their already established business of selling designer watches from Jacob Jansen in New York.
Through a network of friends and colleagues in the US, Jorst couple found a way to get designer watches manufactured at a relatively lower price in Hong Kong. Thus, they decided to go ahead with their own designs and soon, the watches marked as Skagen began appearing in the New York market. The initial customer base acquired by the company was a niche – corporate gifting and ceremonial presents.
Upon finding success in this niche, the company furthered its range of products, offering watches and time pieces for home and personal users. Within 10 years of its foundation, in 1998, the company managed to clock over $30 million in sales – a rare feat for a Greenfield project!
If you love designer watches, the latest Skagen promo code catalogue from Chameleonjohn.com could just be the perfect find for you to buy the classic Danish designer watches at affordable prices.